US-based gym & studio management software company Wodify, has launched new technology that adds science to the art of retention in order to keep members for longer. By using millions of data points captured over the past 10 years across thousands of businesses, Wodify Retain’s ‘Artificial Intelligence’ creates an exclusive algorithm.
Predicting and preventing membership lapses
Data measured includes attendance trends, performance results recorded, length of time as a client and the last date of attendance. Retain’s algorithm predicts which clients are likely to cancel their membership and highlights key information, so owners can prevent membership churn and increase their revenue.
It is claimed that Wodify Retain is the fitness industry’s first machine learning tool that identifies at-risk clients and helps owners take action before it’s too late. The firm states that 45% of new gym clients will cancel their membership within their first 90 days of joining.
In a survey conducted by Wodify earlier this year, ‘personal relationships’ was the most valued strategy for retaining gym members. However, only 55% of fitness businesses had a membership retention strategy in place. With Wodify, gym owners can now go to the ‘Retain’ tab within their Core account to see the list of members that are ‘at risk’. The list essentially acts as a task list for owners, it identifies the highest priority members that they should reach out to.
The data and science that Wodify Retain uses pulls all of the most at risk members automatically into one list. Each member on the ‘at risk’ list will be flagged until an employee or coach has reached out to them directly. Many people associate “AI” with “artificial relationships”, however, Wodify Retain uses AI to allow fitness business owners to spend more time focusing on strengthening client relationships by streamlining the process of searching for at-risk members.
Interested gym owners can book a demo with Wodify to learn more about Wodify Retain and take control of their business.
Founded by Ameet Shah, Wodify has helped fitness business owners save time and money while more efficiently organising and growing their business. Wodify began with ground-breaking workout performance tracking technology and has grown into a customisable management platform for all fitness businesses.
