Hurdle, an innovative US footwear brand has announced that its tech-infused, athleisure sock line will launch on November. Hurdle’s first-of-its-kind proprietary MicroGravity Matrix is engineered to absorb impact and provide optimal cushioning and weight distribution. The soft, multi-dimensional support network offloads weight away from vulnerable areas of the foot.
With over 2,000 micro air channels for ultimate breathability, along with enhanced blister protection from the ultra-thin MicroPly² knitting technology, Hurdle believes the athleisure product is a game changer in the circular knitting industry.
The sock collection will be available for both men and women and is offered in three different styles and various colours with individual pairs starting at US$18.95.
“The Hurdle team is excited about making a difference in people’s lives by bringing innovative products to market in a space that is rarely tech-focused,” said Taylor Matter, Founder of Hurdle Apparel. “We are in a space that has untapped potential for innovation yet is dominated by fashion. Hurdle’s goal is to redefine footwear, make a difference in the lives of others and carve out a space in consumer comfort technologies starting with Hurdle’s precision engineered socks.”
Hurdle was founded in 2020 after Matter developed an overuse injury, called capsulitis, in his left foot. After overcoming his injury, he was determined to find a solution to ensure that he could continue his active lifestyle without risk of another injury.
Operating its own research and development lab, Hurdle can experiment new ideas and techniques and has some of the best talent in the circular knitting and mechanical engineering industries. The footwear line was co-founded by Tosha Hays, former SPANX Executive and Dorian Lockett.
Hurdle Apparel prides itself on owning their manufacturing, developing their own unique designs and producing original apparel and footwear products that surpass consumer expectations. In addition to redefining the footwear industry, Hurdle believes that innovation starts with education, particularly in STEM fields. A portion of Hurdle’s profits is donated to STEM scholarships in underprivileged communities as a result of their deep commitment to investing in the futures of the nation’s next generation of innovators.
