Author: Sophia Miller

The fitness mirror market continues to expand, with new players emerging and pushing the boundaries of innovation. Ever since MIRROR opened the door (and was subsequently acquired by Lululemon during the pandemic), companies have been racing to develop cutting-edge fitness solutions centered around smart mirrors. One of the most exciting entries in this space is the MAGIC AI Mirror, a device that’s redefining the home workout experience. The MAGIC AI Mirror is a sleek, interactive device that combines the convenience of home workouts with the personalized guidance of a personal trainer. But how does it actually work? The magic lies…

Fitness technology and corporate wellness innovator Egym has secured a substantial $200 million in growth capital, propelling its valuation beyond the coveted $1 billion mark. This investment, spearheaded by L Catterton and Meritech Capital, will turbocharge Egym’s global expansion plans, with a particular focus on its groundbreaking corporate wellness network, Wellpass. Egym aims to revolutionize the fitness and healthcare landscape by developing innovative digital solutions, smart strength equipment, and tech-enabled products that deliver data-driven, personalized training experiences. The company’s vision is clear: shift healthcare from treatment to prevention. “We have a real opportunity to accelerate the transformation of the healthcare…

Strava, the GPS tracking subscription service used predominantly by runners and cyclists, has announced the acquisition of FATMAP – a mobile app used for planning, tracking and sharing outdoor adventures. With its cutting-edge 3D map, FATMAP allows users to plan a range of mountain activities, from hiking and biking to trail running or ski touring. Strava subscribers will gain access to the full FATMAP offering as part of the deal. The acquisition is part of Strava’s ongoing investment to provide a best-in-class digital experience for people who are striving for an active lifestyle. FATMAP has built a global proprietary 3D…

Garmin has today announced the ECG App¹, an FDA-cleared app for the Venu® 2 Plus smartwatch that allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Customers can use the ECG App to record a 30-second ECG and view their heart rhythm results immediately on the watch or, optionally, later in the Garmin Connect™ smartphone app. “The ECG App is Garmin’s first FDA-cleared smartwatch feature and we are thrilled to offer this revolutionary tool to our customers as another way to stay on top of their health,” said Dan Bartel, Garmin vice president of…