Author: Shai Elancry

In the ever-evolving world of fitness and technology, a recent study has highlighted a powerful truth: digital health tools are not just convenient add-ons but can be game-changers in driving healthier lifestyles. For those in the fitness industry and tech enthusiasts alike, this is more than just promising news; it’s a call to embrace the potential of data-driven fitness. The study, involving a massive pool of over 200,000 participants, revealed significant improvements in various health behaviors linked to using apps and online platforms: more steps taken, increased exercise frequency, improved dietary choices, and even better sleep quality. It’s a testament…

The wearable technology market is booming, projected to reach USD 1,415.26 billion by 2032. This surge of devices generates a wealth of health data, but its fragmented nature and sheer volume have made it challenging for companies to harness effectively. ROOK, a data integration platform, is changing the game. With a single API integration, ROOK empowers companies to collect, standardize, and analyze data from over 300 wearables and other sources. From Wearable to Data Powerhouse ROOK’s journey began in 2018 as RookMotion, a heart rate monitoring platform. Recognizing the vast potential of health data, the company rebranded in early 2023…

Garmin has announced an agreement to become the official running watch sponsor of Under Armour’s Mission Run professional running teams: Dark Sky Distance, Baltimore Distance and Baltimore 800m. Athletes will use Garmin’s flagship Forerunner 955 GPS running smartwatch to track performance metrics, receive training guidance and monitor health and wellness stats around the clock. The teams will also use the Garmin Clipboard™ Coaching app – a free, all-in-one solution where coaches can review and compare their team’s stats, track performance trends and more from a compatible smart device. “Under Armour’s Mission Run teams are full of talented athletes and we…

Australian tech firm Orbit, a prominent producer of tracking technology, has recently unveiled its latest breakthrough: Orbit Velo – a state-of-the-art bike tracker that seamlessly integrates with Apple Find My. The advanced Orbit Velo tracker is specifically engineered to offer cyclists a secure and hassle-free method of monitoring their bikes, while also helping to tackle the escalating issue of bike theft worldwide. According to a recent report by the National Bike Registry, over 1.5 million bicycles are stolen in the United States each year, with an estimated 50% of all bike thefts going unreported. Similar trends have been observed around…