Author: Shai Elancry

As I do every year, I flew to Cologne, Germany to attend the world’s largest fitness trade show – FIBO. But this year felt different. More evolved. The global fitness industry is undergoing a real transformation, and FIBO 2025 made it crystal clear where the future is headed: personalized, tech-driven, and smarter than ever. From AI-powered machines to longevity-focused wellness zones, here’s what caught my attention this year – and why fitness businesses should be paying attention. Data Over Dumbbells: The Rise of Precision Fitness Forget the old “one-size-fits-all” workouts. The biggest shift happening? Hyper-personalization at scale. We’re seeing a…

Apple is once again looking to redefine wearable health technology. A newly published patent from March 18 reveals the company is working on an innovative blood pressure monitoring system using a liquid-filled sensor, possibly paving the way for a future Apple Watch that can deliver more precise health insights. The patent, titled “Blood Pressure Monitoring System Including a Liquid-Filled Sensor,” was first reported by PatentlyApple. It outlines a device built into a watch strap, which includes an inflatable chamber, an air pump, and a liquid-filled pressure sensor positioned between the strap and the user’s wrist. Rethinking the Traditional Cuff Current…

WHOOP is diving headfirst into the world of psychedelics, connecting the dots between mind-altering substances and your body’s recovery. WHOOP’s Psychedelic Playbook WHOOP, the popular wearable tech company, is pushing the boundaries of health tracking by introducing a groundbreaking feature: psychedelics tracking. Journal on a New Level WHOOP’s customizable Journal feature already allows users to log over 100 behaviors and see how they impact their biometrics. Now, they’re adding a new dimension by incorporating the tracking of ketamine, LSD, and psilocybin. From Research to Reality This move has been years in the making. WHOOP partnered with the SEAL Future Foundation…

Peloton is making a big push to get more men, especially millennials, to use their fitness products. They’ve started a new ad campaign featuring famous football brothers, T.J. and J.J. Watt. The campaign, called “Find Your Push. Find Your Power.”, focuses on running and aims to show guys that Peloton offers tough workouts, even for top athletes. Peloton’s chief marketing officer, Lauren Weinberg, explained that a lot of millennial men enjoy running but many don’t realize how challenging Peloton’s Tread workouts can be. The ads, created by Special London, show the Watt brothers playfully competing against each other on Peloton…

The online sports coaching market is poised for explosive growth, with projections indicating a surge of $1.24 billion by 2028. This digital revolution is driven by a powerful combination of expanding internet access and groundbreaking technology. With nearly 70% of the global population already connected, and that number expected to reach 7.5 billion by 2030, the potential client base for online coaches is enormous. However, the appeal of online coaching extends beyond mere accessibility. It’s about harnessing technology to elevate the coaching experience through AI-driven performance analysis, customized training programs, and virtual sessions that provide athletes with invaluable insights. While…

Fitness On Demand, a leading provider of digital fitness solutions, has partnered with G Beat to bring real-time heart rate tracking to its popular wellness platform. This integration will allow users to seamlessly monitor their workout intensity and track their progress using their smartwatches. The G Beat app transmits heart rate data from wearable devices to fitness instructors, enabling them to provide personalized exercise recommendations and support users in achieving their fitness goals. With the integration of G Beat into Fitness On Demand’s Flex App, gym members can now enjoy a more immersive and data-driven workout experience. “This partnership marks…

The lines between the virtual and real world continue to blur, and now, even our workouts are getting a social upgrade. Supernatural, the popular VR fitness platform known for its immersive workouts and stunning virtual environments, has just launched Supernatural Together, a new feature that brings the camaraderie of group fitness classes to the virtual realm. This move is a significant step for VR fitness, which has traditionally been a solo activity. By introducing real-time interaction with friends and other users, Supernatural is tapping into the powerful motivators of social connection and competition. Here’s what Supernatural Together offers: Play with…

Echelon, a leader in connected fitness technology, has announced the launch of Strength Home, a compact and versatile strength training system designed for home use. This innovative system offers a comprehensive approach to strength training, with guided workouts, adjustable resistance levels, and a sleek design that fits seamlessly into any home environment. Strength Home is the latest addition to Echelon’s expanding line of connected fitness equipment, which includes bikes, treadmills, rowers, and more. This new system addresses the growing demand for convenient and effective at-home strength training solutions. “Strength training is essential for overall health and longevity,” a company spokesperson…

I had the opportunity to experience Technogym’s groundbreaking Checkup assessment station firsthand at the FIBO fitness trade show in Cologne, Germany earlier this year. Having been a long-time admirer of Technogym’s dedication to innovation and quality, I was eager to see how this new product would further enhance the fitness experience. My time with Checkup and the Technogym team was nothing short of exceptional, leaving me thoroughly impressed with their dedication to pushing the boundaries of personalized fitness.וt’s clear that Checkup is set to revolutionize how we approach personalized fitness. The Technogym Checkup Experience Checkup is an AI-powered assessment station…

Oura, the brand behind the sleek and stylish smart ring, has just made a move that could redefine the future of fitness tracking. Their acquisition of Veri, a Finnish company specializing in personalized metabolic health, signals a bold step into a realm where data fuels performance. It’s a clear message that Oura isn’t content with simply counting steps anymore; they’re aiming to become the ultimate companion for those seeking to optimize their health through cutting-edge technology. The Power of Data in the Palm of Your Hand In the world of sports and fitness, data is king. Every athlete, from weekend…